The Proving Ground — The Saturday Club

Module 1 · ~3 min

The problem you're solving

Every good business starts with a real, painful problem — not a product. Name it.

Business name — working title is fine Who exactly is your customer? What painful problem do they have right now? What do they do about it today? — your real competition

Module 2 · ~5 min

Find your product

Don't launch a menu — launch one thing. The narrower your first offer, the faster you learn.

If you could only sell ONE thing first, what is it? What makes someone choose you over their current option?

Lite price ($) entry

Core price ($) main

Premium price ($)

Module 3 · ~4 min

Build your brand

A brand is the feeling people remember when you're not in the room. Let's shape yours.

Pick up to 3 words that should describe your brand:

Your one-line positioning — fill the blanks; we assemble it below

We are the…

…that uniquely…

Your brand promise in one line — what every customer can count on

Module 4 · ~4 min

Validate before you spend

Proof that strangers will pay beats any business plan. Design a test you can run this week.

How will you reach your first 10 paying customers? name a specific place they already gather What would prove real demand?

Module 5 · ~6 min

The money model

Just your numbers — this is where ideas meet reality.

What type of business is this? — sets your margin benchmark

1. Your pricing, per item — dollars for ONE unit

Price per unit ($) what one customer pays for one item

Cost per unit ($) what that one item costs you

2. How many you sell — a COUNT of items/orders, not dollars

Units sold per month — now e.g. 150 sales, or 12 clients

Units sold per month — target your goal by ~month 6

3. Your costs & pay

Fixed costs / month ($) rent, wages, software

One-off startup costs ($) fit-out, gear, stock

What do you want to pay yourself / month ($)?

Module 6 · ~4 min

Funding the kickstart

Here's roughly what it takes to get going. Then tell us how you'll fund it.

What's your main funding source? How will you raise it — and what's your first step this month?

Module 7 · ~6 min

The Arena

Six months of real curveballs, played with YOUR numbers. Each call teaches something. Keep the doors open — and the cash positive.

Cash

$0

Month

0 / 6

Reputation

50

Your takeaway

Founder One-Pager

Everything you decided, on one page. Save it, print it, act on it.

Keep going with The Saturday Club

You've got a plan — now get the playbooks, accountability, and founders who've done it.

→ Join The Saturday Club on Skool